Lets see the factors and techniques of Advance optimization in Digital marketing.
In digital marketing advance optimization of website is the essential things you do on site to make site easy to use and web crawler inviting. while doing seo you need to remember these imperative development improvement procedure.
1- What is 301 redirect ?
- 301 Redirect:
In specialized structure , a 301 redirect is a for all time moving one url to other.
In the event that you need to divert the url from old to new like your site url is www.abc.com and you need to divert to www.xyz.com then you utilize a 301 redirect from abc.com to xyz.com implies old to new.Now if any one open abc.com then it consequently open xyz.com.
301 redirect in straightforward means change of permanent redirect from one url to another ,
301 redirect development tip:
Did you realize that http://www.abc.com and http://abc.com are regard as two unique sites, so dependably attempt to utilize 301 redirect between http://www and http://, so if need your site to regard as one then dependably utilize 301 redirect between both.
2- What is Robot.txt ?
Robots.txt is a text (not html) record you put on your site to tell search robots which pages you might want them not to visit. Robots.txt is in no way, shape or form compulsory for internet searchers however for the most part web crawlers obey what they are requested that not do. It is imperative to elucidate that robots.txt is not a path from keeping web crawlers from slithering your website (i.e. it is not a firewall, or a sort of secret word security) and the way that you put a robots.txt document is something like putting a note “Kindly, don’t enter” on an opened.
3- What is canonical error fix ?
What is canonical issues:
At the point when your landing page opens with both http://www.abc.com and “http://abc.com” is also known as canonical error.
Techniques to set this problem:
- Set your preferred domain( with webmaster tool)
- Indicate your canonical URL by including them in a sitemap
4- What is RSS ?
RSS is an innovation that is being utilized by a large number of web clients around the globe to monitor their most loved sites.
Consider the possibility that you could advise a site to tell you each time that they overhaul. It might be said, this is the thing that RSS does for you.
RSS flips things around a little and is an innovation that gives you a system for getting significant and forward information sent to you for you to peruse voluntarily. It spares you time and assists you with getting the information you need rapidly after it was published.
RSS stands for ‘Really Simple Syndication’. It also known it as a ‘News Feed’ that you subscribe to.
5- What is Feedburner ?
Watch the video below for more clear explanation of this concept: