5 Best SEO Reporting Tools 99% of SEO Experts Use in 2024

Are you in search for the best SEO reporting tools?

If the answer to this question is yes then this article is quite helpful to you. Reporting is one of the greatest significant aspects of SEO.

The reason is it gives many useful insights about SEO that can help to boost the overall performance of your website.

In absence of up-to-date and precise SEO reports, it could be challenging to perfectly track progress as well as recognize areas that require improvement.

Fortunately, there are various great SEO reporting tools prevalent on the market.

Some of these tools offer detailed reports but some others are very affordable and easy-to-use.

Depending on your requirements and budget, you can choose a most suitable SEO reporting tool.

In the following post, you will come across certain things that include:

  • 5 powerful SEO reporting tools that majority of SEO experts use
  • Pros and cons 
  • Detailed Pricing of these tools and more

So, are you ready to explore all these? If yes then let’s get started! 

A Handpicked List of 5 Best SEO Reporting Tools [2024 List]

seo reporting tools

The following section provides a detailed overview on best SEO reporting tools.

Each of the tools’ description covers pros, cons, and pricing. Based on these details, it comes easy for you to determine which one is the most suitable SEO reporting tool for your needs.

1. SEMRush

Semrush provides you convenient access to more than 50 SEO tools at a single place. Without switching to another platform, you can easily access these SEO tools from one place.

It offers in-depth SEO reports that demonstrate you where your website ranks for different keywords.

In addition to that, Semrush provides a wide range of SEO tools incorporating keyword research, site audits, backlink analysis, brand monitoring, and more.

Moreover, Semrush offers competitor analysis which lets you check what your competitors are doing to enhance their search rankings. 

semrush site audit tool

The question now arise is what’s the best part of Semrush. Well, SEO reports created by Semrush are completely customizable.

It is possible to add text, a logo or personalize your reports the way you want. 

The Semrush SEO Reporting provides a complete overview of your website’s SEO performance.

The same incorporates rank of your website for specific keywords along with its organic traffic as well as backlink profile.

This SEO reporting tool also offers useful recommendations related to how to improve your website’s SEO.

Through this tool, you can obtain all the insights required to elevate your website to some next level:

You can also read the detailed review of Semrush to get more details from the following link:

Try Semrush 30 Days Free Trial

Pros of using semrush:

  • Semrush provides a keyword magic tool that has an extensive database with more than 20 billion keywords
  • Provides SEO reports where you can create, administer and share custom SEO reports 
  • Brand monitoring assists you to effectively monitor your brand on SEO as well as social media platforms
  • Keyword rank tracking
  • PPC ads
  • Backlink analysis 
  • Competitor analysis
  • Site audits assist you to find out and resolve SEO issues of your site

Cons of using semrush:

Semrush is found to be one of the expensive SEO toolkits because its pricing plans begin at $119.95/month.

What’s the Pricing of Semrush?

Semrush presently provides the following three pricing packages.

1. Pro:

This Pro plan is recognized as the highly affordable plan from Semrush. Its price is $119.95 per month and it includes the below features:

  • Projects: 5
  • Results per report: 10,000
  • Pages to crawl: 100,000
  • Reports per day: 3000
  • Keywords to track: 500
  • Social media profiles: 50
  • Scheduled PDF reports: 5

2. Guru:

 This is an excellent plan for in-house SEO teams. Its price is $229.95 per month and it includes the below great features:

  • Projects: 15
  • Results per report: 30,000
  • Pages to crawl: 300,000
  • Reports per day: 5000
  • Keywords to track: 1500
  • Scheduled PDF reports: 20
  • Social media profiles: 100 and 30 for posting
  • Branded PDF reports and Historical data

3. Business:

The Business plan of this tool is appropriate for large companies and agencies. Its price is $449.95 per month and it presents following features:

  • Projects: 40
  • Results per report: 50,000
  • Pages to crawl: 1,000,000
  • Reports per day: 10,000
  • Keywords to track: 6000
  • Scheduled PDF reports: 50
  • Social media profiles: 300
  • Branded PDF reports and Historical data

You can use the below link to obtain free trial (worth $119.95).

Semrush Free Trial Link

Also, Read:

Semrush Coupon Code 2024

Semrush Traffic Analytics

2. SE Ranking

SE Ranking is regarded as one of the greatest famous SEO reporting tools presently in the market.

Through SE Ranking tool, it becomes easy to track progress and performance of your website over time. Hence, you can check what works and what’s not.

Those SEO reports being created by SE Ranking tool are quite easy to understand. Thus, you can jump to better decisions regarding your SEO strategy.

The following figure shows what the SEO reporting on SE Ranking appears like;

SE Ranking offers in-depth reports on plenty of SEO metrics such as backlinks, traffic, keyword rankings, and more.

Furthermore, SE Ranking provides tons of other functionalities like website audits, competitor analysis, keyword research, and backlink checker.

seranking traffic

Pros of using SE Ranking:

You can benefit from the following perks if you choose SE Ranking:

  • Backlink analysis
  • Create and manage SEO reports
  • Perform on-page audits
  • Perform keyword research 
  • Regularly deliver automated reports to selected email addresses
  • Track your keyword rankings
  • Competitive analysis
  • Social media analytics and management

Cons of using SE Ranking:

  • For certain locations, keyword ranking data is not accurate 

What’s the Pricing of SERanking?

SE Ranking provides the below-mentioned three pricing plans.

1. Essential: This plan i.e. the starter plan from SE Ranking charges you $39 per month and provides the following features:

  • 10 projects
  • 1,000 results per report
  • 100 reports per day
  • Track up to 250 keywords 
  • Website Audit for 40,000 pages
  • On-page audit: 150 pages
  • Monitoring for 6,000 backlinks
  • Check backlinks for 20 domains/day
  • Add 1 user

2. Pro: This starter plan from SE Ranking charges you $39 per month and provides the following features.

  • 10 projects
  • 1,000 results per report
  • 100 reports per day
  • Track up to 250 keywords 
  • Website Audit for 40,000 pages
  • Monitoring for 6,000 backlinks
  • On-page audit: 150 pages
  • Check backlinks for 20 domains/day
  • Add 1 user

3. Business: This Business plan is ideal for large businesses and charges you $189 per month. It presents the below features:

  • Add unlimited projects
  • 100,000 results per report
  • 10,000 reports per day
  • Track up to 2500 keywords 
  • Website Audit for 700,000 pages
  • On-page audit: 750 pages
  • Monitoring for 90,000 backlinks
  • Check backlinks for 300 domains/day
  • Add 10 users

You can use the below link to try out this tool FREE for the 14 days. 

Grab SERanking 14 Days Free Trial

3. SEO PowerSuite

SEO PowerSuite lets you access four wonderful tools namely WebSite Auditor, Rank Tracker, SEO SpyGlass, and LinkAssistant.

Especially, the Rank Tracker from SEO PowerSuite is known to be one of the precise tools. Moreover, it provides SEO reports which are 100% customizable as well as white-label.

SEO PowerSuite is even very user-friendly and it shows an intuitive interface which makes it simple to get started for beginners as well.

It can also produce competitive website SEO reports for you within a few minutes, automatically maintaining track of all the recent changes on the SERPs. 

SEO PowerSuite is accessible in both free and the paid versions. Its paid version contains various cutting-edge features like project management and also the team collaboration tools. 

seo power suite

The following figure indicates what the keyword report from SEO PowerSuite seems like;

Pros of using SEO PowerSuite:

  • Add unlimited sites and keywords
  • Create unlimited custom reports 
  • Create a keyword report
  • Manage all your backlinks in ONE place
  • Easily track your website rankings
  • White label SEO reports in PDF and HTML
  • Create an SEO audit report
  • Get a detailed backlink report

Cons of using SEO PowerSuite:

  • It must offer precise data when matter comes to keyword research as well as backlink analysis 

What’s the Pricing of SEO PowerSuite?

SEO PowerSuite provides the below three plans:

1. Free plan: If you intend to occasionally keep track of rankings of your website then it is recommended to try free plan. It provides the below features:

  • Add unlimited websites
  • Crawl 500 pages 
  • 50 link pages per project

2. Professional: The Professional plan is an excellent choice for SEOs and also in-house SEO teams. It charges you $299 per year and provides the below functionalities:

  • Add unlimited sites
  • Add up to 5 competitor websites for rank tracking
  • Crawl unlimited pages for SEO audit
  • Compare your site’s backlink profile with up to top 5 competitors
  • Cloud storage for 20 projects

3. Enterprise: The Enterprise is highly suitable for in-house SEO teams and SEOs. Its price is $499 per year and here are the features it offers:

  • Add unlimited sites
  • Add max. 5 competitor websites for rank tracking
  • Cloud storage for 20 projects
  • Crawl unlimited pages for SEO audit
  • Compare your site’s backlink profile with up to top 5 competitors

You can try SEO PowerSuite for free with the following link:

Try SEO PowerSuite for Free

4. Mangools

Mangools provides 5 powerful tools namely a keyword research tool, an SEO analysis tool, a backlink checker, a rank tracker, and a SERP analysis tool. 

The keyword research tool known as KWFinder enables you to find high-traffic keywords which are associated to your niche.

Moreover, the backlink checker known as LinkMiner allows you to determine the quality of your backlinks and recognize relevant opportunities for the link building. 

The SERP analysis tool known as SERPChecker demonstrates you the weaknesses of your competitors. So, you can easily know the strong and weak aspects of your competitors.

Moreover, the SEO analysis tool known as SiteProfiler assists you with all the key SEO metrics. Knowing these SEO metrics ultimately help you to enhance the performance of your website

The rank tracker tool known as SERPWatcher supervises your progress across time so that you can check performance of your keywords.

The ability to monitor progress of your website over time gives you an overview of how well your keywords are performing.

The following figure shows how the rank tracking report on Mangools appears like:

The finest aspect about using the Mangoolst tool is that you can obtain rank updates on a regular basis. Moreover, you will also obtain significant rank changes through email alerts.

Pros of using Mangools SEO tools:

You can understand the significance of Mangools SEO tools by knowing the following pros:

  • Provides access to 5 amazing SEO tools
  • Receive rank updates on a daily basis
  • Perform keyword research with the KWFinder tool
  • Spy on your competitors’ websites with 45+ SEO metrics
  • Access to backlink checker tool
  • Determine the SEO authority of any domain 
  • Obtain local SERPs for more than 50k locations

Cons of using Mangools SEO tools:

SiteProfiler backlink results are not always precise

What’s the Pricing of Mangools?

Mangools provides the 3 pricing packages as listed below:

1. Mangools Basic plan: Known as the cheapest plan from Mangools, it charges you $29.90/month. It provides following list of features:

  • 200 Related keywords per search
  • 100 keyword lookups per 24 hours
  • 100 SERP lookups per 24 hours
  • 25 competitor keywords per search
  • 200 Tracked keywords daily
  • 20 site lookups per 24 hours

2. Mangools Premium plan: This second plan from Mangools comes at a price of $39.90/month. It provides the following amazing features:

  • 700 Related keywords per search
  • 500 keyword lookups per 24 hours
  • 500 SERP lookups per 24 hours
  • Unlimited competitor keywords per search
  • 70 site lookups per 24 hours
  • 700 Tracked keywords daily
  • 3 simultaneous logins

3. Mangools Agency plan: This third plan from Mangools is much suitable for agencies and charges you $79.90/month. It provides the below features:

  • 700 Related keywords per search
  • 1200 keyword lookups per 24 hours
  • Unlimited competitor keywords per search
  • 1500 Tracked keywords daily
  • 1200 SERP lookups per 24 hours
  • 150 site lookups per 24 hours
  • 10 simultaneous logins

You can click on the below link to try Mangools SEO Tools:

Try Mangools SEO Tools Now

5. Ahrefs

Ahrefs is famous as an all-in-one SEO tool which lets you check how much traffic a particular website is receiving, what backlinks they have, and what keywords they are ranking for. 

It even provides an extraordinary tool known as Rank Tracker to supervise your website’s rankings over time and receive scheduled reports.

In case you are serious regarding improving your SEO, then Ahrefs is a wonderful tool to consider.

Furthermore, Ahrefs can come handy to monitor backlink profiles and recognize any potential issues that can influence SEO of a website. The best thing is that Ahrefs is easy to use, so even beginners can use it without any hassles. 

The below figure shows how the scheduled email reports from Ahrefs appears:

As seen above, you will receive scheduled reports on your keyword rankings as well as positions to your email. Hence, you can effortlessly monitor your keyword positions. 

ahrefs traffic

Pros of using Ahrefs:

  • Supervise your rankings over time and receive reports 
  • Find out organic search traffic and backlink profile of any website 
  • Perform keyword research
  • Perform site audits
  • Perform research your competitor’s backlinks and keywords
  • Research content ideas
  • Find backlink opportunities 

Cons of using Ahrefs:

  • Ahrefs doesn’t provide free trials 

What’s the Pricing of Ahrefs?

Ahrefs presents the following four pricing packages:

1. Lite: The Lite plan from Ahrefs is affordable one. It charges you $99/month and provides the below limits:

100 reports for the casual user

  • Add maximum 5 verified projects or add unlimited unverified projects
  • Track up to 750 keywords
  • 100,000 crawl credits 

2. Standard: The Standard plan from Ahrefs charges you $199/month and comes with the below limits:

  • 100 reports for the casual user
  • Add maximum 20 verified projects or add unlimited unverified projects
  • 6 months of history
  • Track up to 2000 keywords
  • 500,000 crawl credits 

3. Advanced: This third plan from Ahrefs has price of $399/month and presents the below limits:

  • 100 reports for the casual user
  • 1.5 million crawl credits 
  • Add maximum 50 verified projects or add unlimited unverified projects
  • Track up to 5000 keywords
  • 2 years history

4. Enterprise: The Enterprise plan from Ahrefs charges you $999/month and presents the following limits:

  • 100 reports for the casual user
  • 5 million crawl credits 
  • Add maximum 100 verified projects or add unlimited unverified projects
  • Track maximum 10,000 keywords
  • Unlimited history

Now what else are you waiting for? Click the below link to try Ahrefs now:

Try Ahrefs SEO Tools Now

Final thoughts on best SEO reporting software

SEO reports can be very beneficial. By comprehending exactly the way your website performance i.e. the website’s performance as compared to your competitors, it becomes easy for you to make informed decisions.

These decisions tell you where you need to concentrate your efforts and how to improve. Knowing the strategies for improving website’s performance can elevate the ranking of your website.

The SEO reports offer in-depth information related to your website’s traffic, keywords, and backlinks. Using this valuable data which is accessible easily at your fingertips, it becomes easy to carry out the requisite steps.

These steps ultimately help to enhance performance of your website and also bring in more visitors.

So, the more visitors come to your website, its popularity increases and your purpose gets served.

Here are our top picks:

Semrush SEO Reports:

Semrush SEO Reports is an outstanding tool to prepare understanding PDF reports. Moreover, it can automate your reporting process and analytics process.

Click on the following link to get 30 days free trial of Semrush that worth $119.95

Semrush Free Trial

SE Ranking:

 SE Ranking is a reasonable option to create SEO reports. Click on the below link to get 14 days free trial for this tool:

SERanking Free Trial

FAQs | SEO Reporting Tools

Below section shows few of the commonly asked questions regarding SEO reporting tools. 

1. What is an SEO report?

An SEO report offers data regarding the performance of a website on search engine results pages (SERPs).  The SEO reports are useful to monitor progress and recognize areas where improvement is required. After you know the areas that need improvement, you can  implement the relevant strategy to employ that improvement.

2. Why are SEO reports important?

SEO reports are EXTREMELY significant since they facilitate website owners with data which can be utilized to effectively o improve their websites’ performance. In absence of up-to-date and precise SEO reports, it can be challenging to recognize those areas that demand improvements.

3. What information should an SEO report include?

An SEO report must contain data on traffic, keyword rankings, and conversions. Moreover, it must also provide detail on backlinks, and some other factors which can lay influence on the SEO.

4. How often should an SEO report be generated?

An SEO report must be at least generated monthly. But, it’s up to you to select the frequency of generating reports. Make sure to choose that frequency based on SEO needs of your website.

5. What is rank tracking?

Rank tracking is the procedure of supervising how your website performs in search engines such as Google for a specific keyword. SE Ranking can help in this case to track ranking and performance of your website.

6. What are the best SEO reporting software tools?

The following list shows few of the best SEO reporting tools recommended for use in 2024:

  • SEMruush
  • SE Ranking
  • Ahrefs
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