7 proven tips and techniques to write an SEO-friendly article
Creating an interesting, informative and quality article is the best way to grab the search engine’s attention. But how to write an SEO-friendly article, it is a discussable matter. In this article, we are going to know about some tips and techniques that can help us a lot in crafting an SEO oriented piece of content. It is not necessary that all of the posts be aiming to get ranked on the search engines, instead of this you should develop one article or a blog post for the target keyword phrase to be ranked on the SERPs.
Here are 7 proven tips to write SEO friendly content:
1- Start by using an SEO friendly application:
At the very first, you should use an SEO friendly application such as WordsPress or Blogger. It will be a quite helpful situation if you posted article is integrated into your website so that it can support the search engine ranking on your site domain. While selecting a blogging application for your blog posts following key elements must be looked for
- It has the title or the keyword in the post URL.
- It holds the ability to edit meta tags for the posts.
- It supports the automatic submission to an RSS feed.
If you go with the Alternative image blogging application, it will perform all the three functions for you. If not, WordPress and Blogger are the ideal recommendations.
2- Start writing the article:
This second step of the process begins with choosing an interesting and relevant topic. It can be either a general announcement about products, services or the offerings by the company or a presentation of the views of the industry expert based on an interview and also your own opinion on the ongoing market trends and potential changes. The only condition is that it must be worthy and interesting.
The whole article should be written in a decent flow and seem natural. No matter what is the topic of your article is, it must go with the expectations of the company (improvement in sales, boost in online traffic, and ultimately increased sales and profits), readers (supply of informative and educational information along with the entertainment feature) and the search engines (a quality content, following of the white hat practices and the article is free from the spammy tricks). There is no special or implied secret of writing a good content, only the quality, and the relevancy is the keys of a great, SEO friendly article.
3- Search engine optimizing:
An ideal length for a blog post can be 400 words and in the relation of an article, it is 1000-1500 words. An article with good length is regarded the quality by the search engines. There should be a nice input of one or two relevant images to give it an interesting flow. The originality of the content is highly required here. The keyword placing is also a crucial aspect of optimizing your article. A professional writer placed the keyword in the beginning as well as at the end of the article to grab the search engine attention.
The variety of keywords that is used in your article for a few times helps the search engines to index your article for related keywords. For example, you are optimizing for luxury perfumes by Prada, you use relevant keywords in your article such as “Prada perfumes” or “luxury Prada fragrance”.
4- A sound, powerful title article:
Though the other search engines are comfortable with the title length up to 120 characters, Google only shows the first 66 words. So the ideal title length is 66 words and you need to conscious in placing the keyword phrase here. For further help, you can copy and paste your title into the character counter and optimize it.
5- Include some search engine friendly images:
With the use of an Alt Tags with the images, you can suggest the search engines about them. An Alt Tag directly can be added in the HTML code. But when you are using the application of the Alternative image blog or another one, you need to insert the image through the media manager and fill out the “Alt Text” field with your keyword. You can also rename your image file with new keyword rich title.
6- Writing Meta Tags:
If your application allows you to “Tag” your content or add the Meta tags, you should use it in your favor. There are generally three types of meta tags that can help you to grab the search engines’ attention and they are:
a – Meta keywords:
It’s true that Google is rather unaffected by the meta keywords, but Yahoo, Bing, and some other leading search engines still pay attention to it. So it will be good that you include at least five meta keywords in your article.
b – Meta Description:
It is very important to add the description as it presents the search engines a short summary about the subject matter of your article. In the very first few lines a writer can express the theme of the entire content and offer the readers an idea that what they can expect from this piece of content. It should be short, summarized, natural and free from overuse of keywords.The Google recommended length for Meta Descriptio is Approximate 156 characters.
c – Meta Title:
Using Meta Tags can be very beneficiary as guides search engines, determining the most important information provided by the page. As it appears on the title bar of the page, it is visible to all your audiences. But, you should avoid the over stuffing the keywords here. Use of just one keyword is quite sufficient as you have to include the keyword with the company name or location within the limit of 63 characters.
7- The things you should not do:
The following are some practices that a webmaster should stay apart:
- Over stuffing of the keywords.
- Paying for the backlinks for the article or website.
- Using any impractical phrase such as “how to reduce 10 kg weight in just a week”.
- Copying the content of the articles created by the other writers.
- Any other cloaking methods.
Google is highly conscious about providing the quality search results and never allows the spammy tricks and shortcuts. If you found guilty of any of these offenses by the search engine spiders, you may face the penalties, demotion in your SERP rankings and worse ever, the ban on your site to this search engine. You can not fool the search engines as they have a well-built system of spam detecting technology to trace any unacceptable and unauthorized practice.