How can you manage your online reputation ?
It is very important for you to know that how you look like online, i.e. what is your online reputation or appearance when someone Google you. This is the way the potential employers, suppliers, clients and future business partners can know about you and make their opinion concerning you. Though it is not 100% accurate information about your quality and capabilities, but the posts on social sites, like, tweets, shares and comments over it, and what the search engine say about you gives a snapshot or the summarized outline of your professional personality.
Now, what to do to establish and groom your online reputation. Here, in this article, we are going to discuss various different aspects of online reputation , from maintaining the present social media profiles and making your professional information at the top rank.
Here are the tips to manage your online reputation:
1. Finalize your expectations or the goals:
It is very important to come up with the clear mindset about what you actually want. It directly helps in selecting the most suitable social media platform. Facebook is perfect for staying in the touch of friends and family only with privacy settings. On the other hand, LinkedIn and Twitter are more public platforms which can be managed when relaxing and can target a large group of people.
2. Focus your efforts on LinkedIn Profile improvement:
The studies indicate that most of the requiters trust over LinkedIn to find their candidates. Also, the LinkedIn profiles get a higher visibility in Google search results, based on how often it is linked to and the number of the comments posted with it. So it is important to have a Linkedin profile as well as make it current, accurate and attractive.
While working with Linkedin, you are suggested to use the proper keywords to describe yourself in summary and experience section. It will directly boost your profile in the Google search while the potential employer is looking for some particular skills.
3. Twitter is extremely useful if you are active:
Now, when you have an account with Twitter, you need regularly post regarding your relevant field. It will help you to be visible to the employers. It is good to make your Twitter username close to your real name. With it when someone interested in you, type our name will easily come up with your Twitter as well as LinkedIn profile, personal blog or the company website on the Google search
4. Dial up the Facebook privacy settings:
As per a saying “what a requiter prefers to post jobs – Twitter, to source candidates – LinkedIn and to eliminate them – Facebook”. There are many employers who take Facebook profiles into account which is sometimes not a proper thing. Also, the Facebook profile can be easily the base of misjudging the candidate’s behavior and character as the personal life and professional life and its Facebook presentation are some quite different aspects.
One should arrange the settings of his or her Facebook profile to keep it out of search engine results. For this, head towards the Settings > Privacy. Here, you will find a question “Do you want other search engines to link your timeline?” and you have to select “No”.
As a limitation, Facebook cannot the facilitation of the hiding it’s users’ file from its own search engine, but it offers the limited showing up of the profile. If you have selected the “friends only”, it means your probably employer or any other business perspective only can access your profile pic, cover pic, and the About info only which are allowed for public demonstration.
There are many other Facebook privacy settings and arrangements are available which can help a user to limit the public visibility or controlled visibility of the profile. This can be used as per the requirement and the privacy level expected.
Come up with positive and remove the negative:
Other than your social media profile, there are many other contents on the web, which you can never control and can happen to you without your intention or participation. These include the ranks from the previous employers, the complaints from the employees, the negative reviews or the remarks by the customer, and the photographs or the news from the past which can negatively affect your present reputation.
If any such material is presented on someone else’s site, you should try to contact the owner and ask to remove or update it. Generally, this request is accepted and proceeds accordingly. The negative comments or the negative reviews can be sorted out by communicating, conversing and clarification. You can make an online or direct contact with the person and make the issue clear.
While you are a person, brand or company with a large impact, you cannot afford any negligence of the negative online reputation. You must make any delay while dealing with any negative review or comment against you. In this situation you are suggested to follow the given steps:
- It is essential to keep and maintain the long term only reputation management policy. It includes the day to day check, reply and sort out the comments and reviews on the social media profiles.
- If there is already a big mess, hire the agencies like Reputation.com for this big cleanup job. These agencies basically use the patented algorithms for publishing the SEO content.
- Carefully select the social media account that is quite suitable for your industry and business niche. Sometimes the less popular portals like Google+, Tumblr and Pinterest can give you better online visibility and engage with the right followers.
- Regularly upload the positive content such as blogs, images, interviews, etc also encourages the existing, satisfied clients to share their stories.
The entire efforts and practices engaged in the improving the online improvement will reflect in the positive and supportive online visibility of an individual, brand or organization. Your online reputation is your online identity by which the potential customers, business aligns and the search engines rate you and your service. So, spending the time and the hard work on it, is the lifelong investment for the betterment of the company.