When it comes to social media marketing, setting up profiles on the most popular social networks is only the first step. If you really want to get followers, you need to actively post to your accounts. Coming up with a solid social media strategy is essential for retail businesses. Here are some helpful tips on how to get the most out of your social media marketing efforts:
Schedule time to update your accounts
If you want people to follow your social media profiles, you need to actively post content that they will enjoy. Typically, adding new posts to your account on a daily basis is the best strategy. In order to do that, you will need to schedule time each day that you can spend updating your accounts. During that time, you should also reply to anyone who has left comments on your profile. Interacting with your followers is one of the most important parts of social media success.
Find ways to engage your followers
Your followers may not comment on your content without a little bit of prodding. One way to get them more involved is by asking them for their input. For instance, if you have a new product hitting the market, you could take a cue from Nordstrom and ask your followers to help you come up with a name for it. Alternatively, you can keep it simple by just asking your followers to answer a question. The more ways that you can think of to get your followers to interact with your accounts, the more likely you are to build long-term relationships.
Post unique content
Providing unique content through social media is a great way to encourage people to follow your accounts. For instance, you could create discounts that are only available to people who follow you through social media. This can not only help you reward your most loyal followers but it can also help you gain new followers.
Use photos to promote your products
Posting photos to your social media accounts is a great way to get your followers to sit up and take notice. Anytime you get a new product that you think your customers would like, consider posting a photo of it to entice people to visit your shop. This is a simple strategy that can help drive more traffic to your store. Here are some good tips on social media from Capita ITR.
Use your social media accounts to promote upcoming events
Social media is the perfect place to share information about what is happening right now with your business. That not only means using your accounts to promote upcoming events but also to highlight any activities that you are currently participating in. For instance, if your employees regularly perform charity work, be sure to feature it on your social media profiles. People like to know what is happening behind the scenes at their favorite businesses. Sharing this type of content can also help you craft your company’s image, giving your followers the right impression of your business.
With these five social media tips, you will get best results out of your social media marketing efforts. Strong social media strategy is fundamental for retail businesses. you are few step closer to creating a best social media strategy for your business.