Local businesses are as capable of competing with large ones once they’re given the right sort of marketing strategy. For many, this strategy will involve local SEO.
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Why Should You Care About Local SEO?
Studies have shown that nearly half of people who search for local businesses using their mobile devices wind up going to a local store in person within a single day of conducting the search. That is why it is so important to get your business in front of the eyes of people who are searching the Internet with their smartphones or tablets.
When someone searches for a local service, Google returns a list of businesses that are located in the immediate area above the regular search results. Getting your business listed in these local results can put your company front and center, increasing the amount of online exposure that you get.
Who Can Benefit From Local SEO?
Anyone who has a business that serves a local audience can benefit from local SEO. This is especially true for businesses that have a physical office, retail space, or other location in the immediate vicinity. More and more people are using the Internet to search for businesses that are located near them. Being able to connect with these people at the exact moment that they are looking for the products or services that you offer can be invaluable for your business.
Hiring An SEO Company To Help With Local Search
When you are interviewing an SEO agency, there are a number of important things to keep in mind. First, you should make sure that they have case studies to back up their claims. Being able to see how effective their techniques were for other businesses can give you an idea of whether or not they are the right choice for your company.
You should also check their references. Spend time reading reviews on the Internet to make sure that they really deliver on their promises. Consider talking to people you know who also have businesses to see if they can recommend an SEO company. These are both great options for finding a company that you can trust.
Don’t fall into the trap of choosing a company simply because their website is listed at the top of the search results. Just because they did a good job of optimizing their site doesn’t mean that they can do the same for yours. Thoroughly research them to make sure that they have the skills that you need before you go through with hiring them.
Discuss the overall optimization strategy that the company will use on your site. This includes asking them about the location-based sites where they plan on listing your business. Additionally, you should find out how they plan on managing these listings after they are in place. Listing management services like MozLocal or Yext can be invaluable when it comes to managing your online presence.
Find out whether or not they will help your business with reputation management. Having positive reviews can go a long way toward attracting customers. A good local SEO firm will have a strong background in helping companies get positive reviews for their business in a way that is honest and ethical.
Having high-quality websites link to your website can help it perform better in the search results. A good local SEO company will be able to help your site obtain links from key partners in relevant industries and in turn, these will help your business rank well in the search engine results pages.
You also need to make sure that the company you work with provides you with detailed reports. After all, the only way to gauge whether or not your optimization efforts are working is to look at actual data. The company should provide you with real, actionable metrics that you can use to determine how best to maximize your results. Remember – it isn’t about how many visitors you get. Instead, it is about how many of those visitors can be converted into buyers and continue to purchase items from your business.
Finally, you should also make sure that your website is not only optimized for desktop computers but that it is also easy to view and use on mobile devices. More and more people are accessing the Internet through smartphones and tablets. A responsive website will enable you to connect with these potential customers. This is also something that you should consider looking into if you have not done so already.
Working with a qualified SEO company that is familiar with local search is the best way to get your business found by customers in your immediate vicinity. This will allow your business to flourish as you are found by local people who can be potential customers.