The process of designing a SaaS website will often involve checking out other SaaS websites for inspiration, finding out what your product, customer service, sales, and engineering teams need, and designing the website.
However, this can lead to a lack of cohesion that results in a website that doesn’t stand out from the crowd and can become a bit of a mess. A good SaaS website needs to have all the basics covered, provide a user-friendly experience, and inspire trust in your product.
So, what are some of the best practices to keep in mind when designing a SaaS website?
4 Best Practices For Designing A SaaS Website
1. Homepage
Everybody knows the basic requirements for a good SaaS website homepage. You’ll need an eye-catching hero shot or explainer video, an obvious call to action for a free trial or demonstration, a compelling headline, and a clean user interface that offers a simple and easy user experience.
Social proof elements such as customer logos for the companies that you’ve worked with, media brands you’ve been featured by, and customer testimonials are also important best practices.
Overall, the homepage needs to reflect the value or potential value of your SaaS business and present a great first impression of it to customers, so keep an eye on churn and make sure that your website homepage reflects your worth, or what you want the business to be worth in the future.
2. Standing Out
One of the biggest problems with many SaaS websites is that they all look the same. Many follow the same templates and have similar content strategies for their website.
And while there’s nothing wrong with taking the safe route and using the tried-and-tested options when designing your site, the downside to this is that your SaaS website is only going to look and feel like thousands of others out there.
Don’t be afraid to think outside of the box when it comes to design –do something different to grab the attention of your potential customers and stand out from the crowd.
3. Effortless Navigation
Good navigation is not just important for eCommerce websites. When you are selling a software product as a service, it’s important to be aware of the fact that your customers are going to need to navigate your website to find out everything that they want to know.
With the right content strategy, your website should include sections such as an ‘about us’ page, main features, pricing, examples of past clients and how your product works for them, and contact information at the very least, often along with an informative blog.
Many customers will want to go through all of this information before they make a decision and follow your CTA, so be sure that navigating your site is an easy, seamless experience.
4. Easy Customer Service
Good customer service is often at the heart of any successful SaaS business, so making sure that this is integrated into the very design of your website is often an ideal starting point.
When planning and implementing your design, make sure that you put it together in a way that makes it as easy as possible for customers to get in touch.
You can do this by including a contact form on your homepage along with a dedicated contact page where visitors can find more ways to get in touch.
Integrating a chat function into your website is also worth considering; you can do this with chat software or take advantage of social media by allowing customers to use Facebook Messenger to contact your business right from your website.
When designing a great SaaS website, the visitor experience should always come first.
