When you first start your business, you handle as many tasks as possible on your own. That way, you don’t have to spend money on someone else’s wages, freeing up room in your limited budget for more supplies or longer hours.
However, now that you’ve established your company and you’re reliably making a profit, it’s time to consider investing in experts who can handle these services.
Copywriting refers to any writing that you use to promote your brand. Creating blog posts, social media posts, and newsletters all qualify as copywriting. You can handle your copywriting on your own, but you don’t have enough time to give it your full attention. Furthermore, you’re not a trained content writer.
Both of these factors make your copies less attractive to customers and therefore less worth your time. Instead, use your expanding budget to hire a copywriting agency. When you work with one of these companies, you explain the kind of content you’re looking for and give special instructions:
- Number and placement of keywords
- Number and location of hyperlinks
- Companies to avoid mentioning or linking to
- Use of headers, bullets, and paragraph breaks
- Unusual grammar requirements
Then, a writer at the copywriting agency creates the unique content you’re looking for, and you run it on your website.
There are many benefits to investing in professional copywriting. You gain time to focus on more important tasks, such as gaining new customers or expanding your product line. Your advertising is more professional, so customers are more likely to respond to each call to action.
Finally, you don’t have to spend hours on a job you aren’t trained for. Most likely, you studied business in college or started your company without getting a bachelor’s degree. Writing has never been your favorite pastime, so doing it for work is torture.
Once you let an expert handle your content, you’re less stressed and ready to handle the rest of your job.
Your business needs a variety of social media platforms:
Choose your platforms based on your target audience. For example, if you sell maternity clothes, TikTok probably isn’t the best place for you to advertise, but if you sell skateboards, then Facebook isn’t your top option either.
Additionally, every platform has its own unwritten rules of etiquette. On some sites, it’s rude to post more than once a day; on others, you add to your story as much as possible.
Hashtags are usually acceptable on all forms of social media, but while photos are critical for your Instagram account, text-based posts are more common on Twitter.
Social media isn’t just a place to share fun photos anymore. If you use it properly, it’s a powerful tool for connecting with your customers. There are many ways to make your customers feel as if you are paying attention to them:
- Create live videos
- Host question-and-answer sessions
- Reply to their comments
- Allow their tagged photos on your story
- Hold photo contests
The more you interact with your customers, the more willing they are to buy your products.
If all this information is overwhelming, it’s time to hire a social media coordinator. This employee manages your social media accounts by creating a posting schedule, taking photos, and running promotions. Your social media coordinator must be familiar with all major platforms and willing to try new ones as they arise.
He or she also works closely with your copywriting agency by promoting your blog’s new content.
Now that your company is making a profit, invest in professional copywriting and social media services to continue your expansion