From website development and design to social media, there are a lot of aspects that make one’s business fully functional. However, given that there is so much area to cover, it is not always easy to take care of every little thing manually.
Thankfully, the world of technology continues to advance and entrepreneurs can make use of various web management tools. If you are looking to make things easier on yourself as well, here are some great options that will make running the business more efficient and less complicated.
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Best Online Presence Management Tools for Your Business?
If you are looking to get more leads, increase sales, and raise a bit of brand awareness, pay-per-click marketing is a great option.
You can find a free coupon for Google Ads and not worry about spending money on your first campaign. No restrictions regarding the finances give you freedom. But what about going forward once you gain some experience?
Google Ads automation for eCommerce is also available. You can get tools from the Clever e-commerce website. There is a free trial. Give them a go and see how much of a boost these tools can provide for your PPC marketing campaign.
WordPress is a great choice for developing a website. This content managing system is the most popular in the world, with 34 percent of the world’s websites getting powered by WordPress (Kinsta, 2020). But what makes WP such a popular choice?
- Cost: The software on WordPress.org is free. Even those who have issues with their financial situation can start with the basic version that does not cost anything. And you can introduce new features while scaling the business and making more money.
- Popularity: The fact that so many people use WordPress is a good thing from the user’s point of view. You can find a lot of great pre-designed themes and plugins as well as resources that can help you develop the website.
- Simplicity: It is about hands-on experience. You can get a WP site up and running in a matter of hours and learn more complicated stuff as you go on.
- Flexibility: You can create a forum, an eCommerce store, a blog, and other kinds of websites using the platform.
WooCommerce is a great plugin on WordPress and offers a variety of benefits for those who are looking to develop a great e-commerce store. Basic features help with shipping, payment, and sales management.
You can also get extensions that will introduce even more functions and make running the website easier.
WooCommerce is budget-friendly since the basic version is free and it has the most important features with it. When there is extra money to spare, feel free to purchase even more extensions.
Security in WooCommerce is emphasized because of all the risks when one manages transactions. There are constant updates that further strengthen a system that is already secure.
If you are looking to build an online store, Shopify should be your first pick. The platform is beginner-friendly and it offers a “guru” service to help everyone with a step by step guide on creating and managing the website.
There are different monthly plans so you can choose a subscription model depending on your needs. Shopify can be easily integrated and taken up a notch or two later by adding add-ons for shipping, social media, or accounting.
Finally, if you experience problems, customer support is available 24/7. Not to mention Shopify’s comprehensive help center with articles on issues that may arise while running your store.
HootSuite is a popular social media marketing tool. Its biggest advantage is the feature of scheduling posts in advance. It is convenient for those who are tired of having to switch between different media profiles all the time and would like to have everything in the same place.
Also, if there are multiple people who are in charge of social media management, it becomes easier to be on the same page using tools like Hootsuite.
Lack of information makes it difficult to make decisions and adjust your marketing campaigns. Luckily, there is a great free tool called Google Analytics.
Since Google Analytics are part of Google, you can rest assured when it comes to the reliability of the tool. And incorporating it into your website is a piece of cake as well.
Some users may find the high number of data collection options to be overwhelming. However, Google Analytics also offers excellent documentation and knowledge bases.
Every website ought to have an SEO plugin. Search engine optimization helps with getting your brand on the top pages of Google and other search engines.
Yoast SEO is a great free plugin that also has premium upgrade options. Among its many features, website developers and content writers appreciate readability. Before publishing content, you can check the readability score. The plugin will tell you when to change the length of sentences and reduce the amount of passive voice, helping you to publish more well-optimized articles.