Being your own boss is the goal for most people and getting into the SEO industry seems like a good business opportunity.
That is exactly the case, this industry is vast enough and in demand that this seems like a good time to get into the SEO game.
But it is not quite simple achieving that goal. It takes some planning and a lot of work.
To make things a bit easier, here are some tips and guidelines on how and where to start an SEO agency.
7 Tips To Start Your SEO Agency
1. Initial plan
For starters, try to make a loose plan to serve you as a guideline in your future ventures.
A good idea might be to divide your plan into phases:
- choose a specific niche (rather than just a generic one)
- decide on what type of services you want to offer
- perfect what you have to offer
- create a portfolio in order to attract consumers
- retain the existing clients and strive for more
Keep in mind that this is not a strict plan, a lot of things can change along the way. In a hectic process of starting your business from scratch, this plan will help you stay on track.
2. Naming Your Agency
This is a bit less technical and a bit more fun part of the process. You probably already have some ideas in mind.
In case you are struggling to find an appropriate name for your company, try using a name generator.
Not everyone can get into a new business with large startup capital, and that’s okay.
If that is that case, start small and do everything yourself. Pretty much all you need at this point is a focused mind, a good plan, some SEO knowledge, and a computer.
Once the business starts off, there will be time for expansions, hiring staff, delegating, and even acquiring some well-deserved time off.
4. A place to Start
So, what would be the place to start your company?
Well, the best place to start your own SEO agency is the place you are based in.
Whether you are working from home or renting an office space, it is obviously so much easier to start looking for clients in your geographic proximity.
The process of starting an agency can vary from state to state so you will have to do a little bit of research.
If you are starting the company in Ohio, basically all you need to do is check how to start an LLC in Ohio. You will find all the necessary information there, it really is that simple.
Granted, some states are more business-friendly than others.
In the end, it is up to you to calculate all the expenses, pros and cons, and opportunities so you can decide on the best place to start your agency.
When choosing an initial place to start your business, it is all about what is convenient, and let’s be honest, affordable.
Later, you can expand and branch out to different states, maybe even overseas. It depends on your plans and also, of course, on your agency’s success.
5. Building an Online Presence
Now that you established the main things and managed the initial steps of starting your SEO agency, it is time to think about how to get as many consumers as possible.
Well, the easiest, most effective, and most affordable way to do that is to build a strong online presence right from the start.
We live in a world where modern technology is present in every aspect of our lives. So it is safe to say that by using that technology you will be able to reach a large number of clients.
It should contain all the necessary information as well as numerous content (videos, blogs, posts, etc). The more you post the better – website should look active so any visitors would feel more comfortable with contacting you.
The design of the website is also very important. It should be visually pleasing, while also quite clear and easy to navigate.
If the managing of your online presence seems overwhelming, don’t worry, there are some useful online tools that can help you out.
7. Social Media
Social media platforms are becoming a crucial part of any new business and its marketing strategy.
It might seem unnecessary for an SEO agency, but branching out to social media platforms could give your marketing strategy a much-required advantage.
So many people use one social media platform or another, and they are all potential clients.
Another thing is, social media is probably the most direct way to connect to your consumers, even though emails and phones are still being used as a part of customer service.
It seems that people respond the best to a social media presence since it became such an important part of our everyday lives.
There are different platforms to choose from (try the one that would suit your target demographic) and also different approaches in using a social media platform.
Don’t forget: When establishing a social media presence, keep in mind your brand.
The way you write on your posts and the way that you reply to the users needs to be in the tone of voice that matches your brand.
The right kind of communication with your target demographic is paramount.