In this article, you will be able to understand a complete guide on the OFF page SEO Techniques.
You will be able to know what is OFF page SEO and ways to build high-quality backlinks for your particular website. By doing this, it is easy to get top rankings for targeted keywords on search engines like Google.
Many bloggers usually focus on on-page optimization and they do not take care of the off page optimization. This is the important reason why they face difficulties to increase their search engine traffic.
You need to focus on the off page SEO activities for effective off page optimization. Let’s take a look at the complete off page SEO techniques guide described below:
What is OFF Page SEO?
In simple terms, the OFF page SEO is about improving your website positions in the Search Engine Results Page (SERP). The different Off page seo techniques inform Google what others are thinking about your site. Depending on the links that you already have for your site, the search engine assumes that you already have great content.
It is important to keep in mind that the links are the new web currency. However, most people just think that off page is mostly related to link building.
Actually, it is not just about links but it is a combination of many factors. These factors are social media metrics (Facebook likes, Tweets, Pinterest pins, etc.), social bookmarking, user engagement (comments), forum posting, etc. You need to perform many different Off page SEO activities to get effective results.
Off Page SEO Techniques
Whenever you plan to boost your search rankings in this year for OFF page SEO, you need to follow the below described Off page SEO techniques:
Get authority backlinks
In the absence of backlinks, it is not possible to rank on the very first-page search results. Ranking on the first page of search results is important when it comes to off page optimization.
You may not know but 99% of the sites which rank on top Google search results would have minimum one external link pointing towards their site. Every month for services or products or content, approximately 100 billion searches are done on Google. Many of these searches come from mobile devices.
The backlinks are the most crucial factor for content marketers and bloggers when it comes to off site SEO. This is because the search engines rely on your website more if your website already has any authoritative relevant backlinks.
Whenever Google takes a look for fresh content, it would index your new pages and also let is accessible for the search users. Whenever the related search queries are triggered, the search engine
Google makes use of few algorithm factors to decide whose pages will rank. The same is called as the Google ranking factors in SEO terms.
Following are the important factors that Google takes into account while ranking:
- The number of linking domains
- The number of linking page
- Domain Authority (DA) of a linking page
- Authority of linking domain
- Contextual links
- Count number of dofollow links
- Link relevancy
- Links from homepage
Improve your social media signals
For effective OFF page SEO, you need to know your target audience by successfully engaging more on social media. You can do this by regularly contributing to discussions and then you will be able to understand where your audience engages more and when they engage.
The social media presence benefits you to grow your business and receive more backlinks. The web is suitable for making relationships, sharing ideas, and helping each other with helpful information.
Start answering on Quora
To make the most benefit of the Off page SEO techniques, you need to consider answering on Quora. If you are not using Quora then maybe you are not successfully implementing your efforts for your overall SEO. Quora is the place where you could receive the best answers for any kind of question.
You can get answers on your marketing campaign, link building, improving your online brand, etc. You just need to create a profile and write content you write under your profile. The particular headline you add must say a lot about you. It is possible to always any question and gets the concerned expert to respond to it.
Start Making YouTube Videos
One of the important tasks in the Off page SEO activities is making your YouTube videos. YouTube is a platform that can successfully improve your blog’s off-site SEO. It is found that this platform is the second largest search engine after Google.
Moreover, the links that you receive from YouTube videos are important because they help you improve your blog SEO. For off-site SEO using YouTube platforms, you have to include the creativity to attract an audience, and then just keep patience.
Find blogs that do weekly roundup posts
There is an important tip to improve your overall OFF page SEO. This trick suggests you to first find and then land on weekly roundup posts. In order to be successful in the blogging world, it is important to make a relationship with others.
Once you make relationships with fellow bloggers, you will be able to promote your blog and receive traffic. The same can be done by participating in blog link roundups. Generally, the link roundup is a superb way to get the attention of other bloggers to find out your content.
When you want to find the link roundups in your niche, you have to type “weekly link roundup + your niche keyword” or “mashups + your niche keyword”. During this, make sure you follow below points when you are promoting your content via roundups:
- Make sure you write impressive content that attracts readers to read your article
- Create relationships with other bloggers by online business
- Notify our fellow bloggers only to the post that are the best
Create infographics and use appealing images
The creation of infographics and attractive images is one of the important Off-page SEO techniques. Generally, people get bored with text-oriented content. Few people may try to stuff content with lots of keywords and create spammy backlinks. Hence, it is important to create quality content to show up in the search result of Google.
The easiest way when it comes to Off-page SEO activities is the creation of infographics. The infographics are mostly liked and shared content. Your design can be made attractive with decent color combinations, and charts, icons, etc. Using tools like Canva, it is easy to make infographics.
Focus on your keywords
For off-site SEO, keyword research is surely an important on-page SEO factor. But if you are not careful in properly performing keyword targeting, you may attract wrong links from some other sites. If you want to receive more benefits, you have to target the right keywords.
Save your site from Google penalties
To maintain your website’s ranking position after implementing OFF page SEO practices, the backlinks are very important. The links affect search performance in good and bad ways both. Backlinks put a powerful effect on search engines. Actually, it is very essential to save your site from Google penalties.
This is because it is much difficult to recover from penalties. Mainly, Google focuses on user optimization and valuable content. To save your site from Google penalties, you can perform site audits, optimize your content and make use of different keyword phrases.
Contribute to other sites
One of the best Off page SEO techniques is contributing to other sites. The most effective approach to produce quality dofollow backlinks is guest blogging. It is a sure way to boost your off-site SEO without receiving any negative rankings. By contributing to other sites, you can build your site authority, bring a lot of referral traffic and benefit from building links.
When you write guest posts for some other sites, make sure you don’t link very much to your site. This is because it damages your relationship with the owner of that site. If you want to write guest posts for others, you have to write unique content.
Submit to directories and forums
The effective OFF page SEO activity that lets your website get famous online is submitting to forums and directories. In order to receive more visibility, you need to submit your stuff to forums and directories. There are some websites on which you can easily submit your blog content to improve more visibility.
For submitting to forums, make sure you participate in each forum concerned with your niche and create connections with the community.
The blog directory submission allows you to make quality backlinks. Though it takes some time to get good results, it helps in the future.
You need to choose a proper category below each directory and begin submitting your posts. For submission of posts, the good blog directories are elecdir and Networked blogs.
The above off-page SEO techniques guide will clear all your confusion regarding different mattes of off-page SEO. All these Off-page SEO techniques improve your overall website authority on the Google search.