The dangers of keyword stuffing

What is Keyword stuffing and why to avoid it?

Keyword stuffing refers to loading a web page with keywords with an aim to manipulate the website’s ranking in Google and other search engine’s search results.

Let us explain this with an example –

We sell custom gift items. Our custom gift items are hand-made. If you’re thinking of buying custom gift items, please contact our custom gift item specialists at [email protected]

You might have spotted the usage of the term ‘custom gift items’ in the above-mentioned example. It has been mentioned more than once, in so many ways that it looks unnatural. This is called keyword stuffing. Using keywords intentionally to manipulate search engine ranking harms your website’s ranking, and it negatively impacts your brand image.

To win the favor of search engines and keep ranking well for your competitive keywords, it is always important that you use keywords holistically. Use as many keywords you want to target in a defined set of content, but whenever possible, use them logically.

With this article, we are describing the point in details as to why you should stop stuffing your content with keywords.

Keyword stuffing vs. responsible keyword optimization:

There is a huge difference between the two. Keyword stuffing is a bad game, no wonders! But it does not mean that you should stop using it at all. Use keywords in moderation. It is not that using keywords is a bad thing. To improve your ranking, you still need to use keywords; but there should be a balance. Anyone understands how much is too much. And when it comes to optimizing for search engines, you are targeting the intelligent robots. So, be defined and use till it sounds good.

How to be responsible in using keywords?

It has often been discussed that the true nature of using keywords is to inform your audiences. Write for your audiences. Do not manipulate keywords to an extent that it looks so much. The core ways to improve your SERP while using keywords is to write for your audiences without letting them go around to read keywords.

keyword stuffing

Some sites rank quite well despite overstuffing keywords:

It is no longer applicable. Earlier, during the early stage of Internet, it was possible for websites to simply post the keywords and then rank well. But now things are different. Google has very stricter policy to detect and analyze keywords stuffing and in case you have been proved to have used keywords more than you should, Google is likely to think you are spamming and then they will more likely to bring your ranking down.

So how many times should I use keywords?

Honestly speaking, people think different and there is hardly any magic number. Despite that, it is believed that 2- 5 percent density is a safe number. Instead of using a keyword hundred times, try using long tail keyword variations to spice up your content.

Another great way to use a keyword in a balanced note is to use synonyms. If you talking about a bat, search engines might get confused; but if your website has words like clubs and bats, search engines might actually believe that you are talking about baseball or cricket bat. They would never tend to think that you are talking about any vampire bat. Search engine’s algorithms vastly count on the synonyms So, they tend to reward the websites that use them. However; when using the synonym, it is vital to ensure that you stay relevant and do not overpopulate synonyms. It means use different types of keywords and usage but in a way that you do not use one type of keyword or synonym.

So, the point is used a synonym and other improved methods to avoid keyword stuffing.

What despite knowing that I keep on over populating my website content with keywords. I think I do it smartly.

That’s the common conception; at least for some folks out there who presume to learn SEO more than anyone else. Even if you use any paid tools to disguise your keyword stuffing activity. Google has its expert mechanism to point it out and then bring down your website ranking. So, it is always a bad idea to even think about the manipulating keyword.

keyword stuffing

Use any tool to compare, choose and opt for competitive and important keywords:

Different people use keywords differently. While using a keyword, it is vitally important to understand your core audiences, and what they want. You need to actively use the keywords in a smart manner; without having to work around other aspects. The better ideas you implement in using the keywords, better you can rank.

Must Read:

Tools and techniques to perform competitive keyword research Process.

One thing is crucial to understand while using the keywords. Do not use under competitive keywords. Use the keywords, which are actively helpful means focus on long tail keywords. If you competitively use non-competitive keywords, it brings you reduced results. The way to better position your keyword is to mention how many times you use the keywords and then make a study. Before using the keywords; ensure that you have read the website audience and their demographics. The art of using keywords is to understand what they want to read. The art is in comparing the diverse type of keywords in a thoughtful manner. If you excessively use keywords, you end up your website penalized. So, bring a thoughtful balance in your use of keywords.

Other ways to improve your website ranking while using keywords:

Check out what your competitors are doing. Research their strategies and follow the good ideas. Rather than using all-important keywords in one content, try to use them scattered across your content. It is not actually important to use all your keywords at once. For instance, if you are talking about mobile phone cover for I phone in one content, it is not necessarily important to talk about smartphone cover in the content.

These are some of the ways you can actually use your keywords. To learn more about keyword positioning, brand building and to compare different ideas to rank well on search engines; you can visit our other articles.


Why to do keyword stuffing when you can simply tell a story to your audience. However if you still need use keywords, use smartly. This article is giving you some ideas as to how to use keywords.

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