Whether you’re running a news site on cryptocurrency, or a launch site for an upcoming ICO, it’s very important that you understand how SEO works if you want to get the best visibility possible on the search engines. However, too many aren’t aware of what constitutes good SEO, or how they could be hurting their SEO efforts by their actions. This is why it’s important that you stay on top of the most recent developments and do everything in your power not to get penalized.
Here are some of the things you should know about SEO for cryptocurrency websites.
It all Starts with Content
The most important thing about SEO is having content people will like and want to share. Not only will it automatically increase the number of links you get, but these will all be totally organic, which is what search engines like. Posting as a guest on blogs is also an option, but you have to be careful there.
When it comes to guest posting, you have to first make sure that you post on reputable sites that are relevant to your niche. You also have to make sure that the site has strict guidelines for acceptance and curates its content properly. Go easy on the links and anchor texts and focus on natural mentions. Make sure that you use keywords sparingly and participate in other link creation methods as well.
Keep Your Content Fresh and Updated
Search engines love websites that constantly update their content and keep it fresh. This is why you should post as much as you can, and make sure that the content is interesting to your audience.
If you’re running a news site, try to throw in some studies and infographics here and there to mix it up. People love infographics, and a good study will get you to mention from people every time they cite it.
You should also check other sites in your niche to stay updated. Coins.live has crypto prices live and you could use their information to keep your audience updated on the top cryptos. They also have breaking news on cryptocurrencies, so you’ll be sure not to miss anything if something big happens.
Your Site’s Performance Matters
No matter how good or fresh your content is, you will struggle if your site is underperforming. Things like site performance and bounce rate will have a big influence on how your site is ranked and how much visibility you’ll be getting.
You should start by choosing the right web host and package. While we understand you may not have the means to go for dedicated hosting at the very start, you should consider opting for a dedicated server at some point. While shared hosting is cheaper, the main disadvantage is that you’ll be at the mercy of other sites using the server, and your site’s performance could be severely affected if other sites are seeing a huge surge in traffic.
If you want to improve your site’s performance, you could do something as simple as reformatting your images, compressing them, or going with lighter file types. As far as bounce rates go, you have to reevaluate your navigation and do some A/B testing with different copy, colors, and formatting.
The mobile experience has to be top notch as well. In this case, having a mobile site won’t do. You absolutely have to switch to responsive design that will automatically adapt to various platforms. You have to make sure that your mobile version runs on all cylinders as well since Google is now using the mobile version of your site as the measuring stick for ranking, so if your site’s mobile version doesn’t offer the best experience to your visitors, you will end up getting penalized.
Getting a grasp of these few basic SEO principles should be enough to either improve your current situation or make sure that you start your website on good SEO foundations.