Best email marketing and its role in the competitive business environment
Email marketing is one of the most used and applied terms in online marketing strategy making and implementation. As per the marketing experts, it is the best way to enrich business communications, targeting the specific key markets. This important marketing method is cost effective, very convenient and more effective than traditional means of advertisements.
Let’s find out what is email marketing in the real and how it works:
In email marketing, a large number of people are sending a commercial message through email. These messages commonly include the business requests, sales or donation solicitation and the other actions of creating awareness and building customers’ loyalty and trust towards the company’s product, service or recognition. It is a useful way to establish communication with the client and promoting the business hand to hand.
An email marketing campaigns start with a welcome email that thanks, new contact for opting into the subscription. A welcoming mail informs the receiver about the company, products, and new launches. Through an email, a marketer can also request the key information about the new clients for categorizing for future marketing efforts.
There are various email marketing tools and software available that can help in performing the task very effectively. These effective email marketing solutions offer a great assistance in reaching to the target customers, retaining the existing ones and stay connected with your purchasing base. An effective email marketing tools further help in monitoring the success of the email marketing campaign and scale that whether the campaign is offering a resulting in a successful increase in sales and profits.
To understand the reasons for the popularity and usefulness of best email marketing campaigns for all types and sizes of businesses, here are the basic reasons:
1- An easier way to reach mobile customer:
As a chief reason that online email marketing is highly valuable for marketing is its easy and convenient reach of mobile users without a huge investment in new technology and software. It is cleared by the researchers that approximately 65% of the mobile and smartphone owners get their email on their handset devices. In this way, effective email marketing is undeniably part of mobile marketing. Sending email to a customer is more valuable than SMS because:
- Emails are free and in some cases, texting may incur a charge.
- The emails contain a huge content and a detailed information.
- The information can be presented in an attractive manner.
2- An effective way to inform customers:
It’s not just an easy method of delivering the information, it is an effective and impressive method of connecting the business owners to the customers. A customer often waits for the email from his favorite brand, store or website about the arrival of the new stock, special discount offers and many more. Studied say that nearly 58% of the online shopper throughout the US subscribe to stores or websites to stay informed. In this way, the effective online email marketing campaign really makes a sense.
3- Email coupons for online and in-store sales:
People are also interested in getting subscribed with the stores or the brands so that they can get the benefit of coupons provided by the store owners and online retailers. E-coupons are the most attractive part of online email marketing. While is is being expected that in an upcoming couple of years, the number of mobile users will be doubled, it is a big opportunity for the marketers to reach to the huge amount of online bargain hunters. Many business houses have adopted this method as a successful tactic.
4- Facilitate to customize and integrate the other marketing tactics:
Effective Email marketing is versatile in many senses and it is the other reason it is one of the most preferred tools in the marketing toolbox. The range of email marketing tactics can be very simple to highly complex depending on the size of the database, requirement of the business and skill of the marketer. It is the best way to get the personal information of the consumers. This personalizes information can be successfully utilized in categorizing the customers and offering them the deals according to their specific group. Email marketing solution is very flexible and can be added to any other marketing tactic so it is an important part of the overall integrated marketing campaign.
An economic yet effective method:
Email marketing is not only productive, impressive and easy it is also inexpensive. By using this method a marketer can easily reach to a large group of consumers without paying a lot of money. If you are an owner of a small scale business with limited resources, Online email marketing is a better option over a print advertisement, TV or Radio ads or direct emails. Researches have established that 85% of the small-scale business owners and retailers in US and Europe trust over email marketing campaigns than the traditional methods of promotions.
Thought online email marketing is not the latest technique of business promotion, its value and importance are unquestionable. A powerful email marketing strategy and its proper implementation can change the overall scenario of marketing results.
To get the best out of your online email marketing campaign, here are 6 tips:
- Strategy making: First of all, find the people or groups with high purchasing potential, analyze, that with whom they are engaged and then utilize this experience in forming new engagements by using the new tools and techniques.
- Mobile optimization: Mobiles are the part of the life now and emails are the best way to reach this giant group of potential customers. So it is the vital thing that the emails are optimized for smartphones and tablets otherwise the users will delete it.
- Relevancy: The message or information to be delivered through email marketing should be relevant and of useful nature of the target audiences. The consideration some simple points such as age, gender and location can dramatically change the subscriber experience.
- Personalization: The personalized approach is always appreciated. The method can be applied while you are highly focused on the one-to-one communication and social media. It can generate some extremely good results if you create a unique email system that contains the personalized recommendations based on each subscribers’ browsing behavior on your website.
- Get permission to use: Today, most of the email channels are linked with the concept of “permission marketing”. Here, the brand first asks the customer for the permission before sending customer marketing messages. Once the permission is received the next step is personalization and forming the email strategy around it.
- It is about driving deals: It is the failure of an email marketing strategy if you are not making deals with this large and direct audience available. A skillful marketer uses the social networking for spreading the word about his marketing efforts and push / influence them with the email communication. The approach results in many great deals and a remarkable profit.
Email marketing campaign is a standout amongst the most utilized and connected terms as a part of internet marketing technique. According to the advertising specialists, it is an ideal approach to enhance business targeting.Let us know if you have questions or recommendations, post your most loved email marketing solution in the comment section. Thank you for reading