Benefits of Blogging For A Small Business

If you operate a small company, you may have had thoughts whether blogging will be worth your efforts and time. The answer to this question is definite resounding Yes. The act of Blogging frequently is an inexpensive and easy method in order to enhance inbound-marketing efforts, attract a lot more prospective customers and drive more traffic to your website.

The results from the Hubspot’s 2012 Inbound Marketing Report highlights importance’s associated with blogging. According to this study, 57% of the companies that blog reported on obtaining customers from the blogs they use. In the same study, the survey on the marketers discovered that 81% of the companies cite that their company blog happens to be useful onto critical for their businesses.

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Small Business Blog Cases

Here are a few of the more important advantages of blogs for businesses:

1. Boost Your SEO (Search Engine Optimization)

The search engines are always looking for fresh content. One of the best ways to offer frequent content is through blog posts. When you blog consistently, you offer Google along with other important search engines, fresh content that they can index as well as the creating opportunities for plugging the vital keywords that increase your online presence for the SERPs (search engine results pages).

2. Develop Relationships With Your Existing And Potential Customers

Blogs take into account an approach to connect with website visitors. This is accomplished in the way of allowing for feedback and comments or asking a question on the post to achieve a conversation starter. By responding and reviewing reader’s comments this allows for a way to build a rapport with the audiences on your site, build up trust as well as obtain valuable insight into what your potential customers look for.

Search Engine Optimization

3. Establishing Your Company As An Industry Leader

Regardless of the size of your organization, you are able to build clout and trust in your industry in the way of offering expert and valuable information in the way of your informative blog posts. As time goes by, you will start to become the “go to” resource in regards to informative and helpful content that can progress into increased customer-conversion rates. You can use this to your advantage when you are searching for a way to compete with the larger corporations or gain credibility.

4. Connect Customers And Visitors To Your Brand

Blog posts provide a way to show a more personalized side of the business which current and prospective customers won’t be able to see the outbound marketing methods. Blogging offers visitors with a feeling of your corporate standards, the personality, and vision of your business. This piece from nPower shows the benefits of using a blog.

5. Creating Opportunities To Share

Each time that you add content to your blog, you increase the opportunities for your visitors to share the blog with others via a verified social media business account. They can email it, tweet it, or send the link to others. This is a free method of marketing which validates further that your business is credible.

From the practical viewpoint, blogs make sense. With very little efforts and minimal expense, you can easily build your credibility, increase your website traffic, foster relationships, and increase search-engine rankings. This is the type of opportunity that none of the small businesses should miss out on.


If you are interested in starting up your own blog for your business, we are able to assist you. OpenVine provides various web-design solutions which meet up to your needs. If you have very little time for your blog, we can help you. Our content and copywriting creation team are able to work alongside you to arrive at informative and thoughtful posts aimed at your business.

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