A lot of businesses are looking to get more traffic to their website. They invest in SEO, social media campaigns, and anything else that comes to mind. However, there is one method that seems to be overlooked these days.
Google AdWords might no longer be at the top of the pecking order, but it is still an effective digital marketing technique, even if your only goal is to bring more traffic.
Keep in mind, though, that AdWords costs money and requires a lot of tweaking before your campaign becomes truly effective. However, you can reduce the toll on your budget by using a Google Ads promo code from CleverAds.com.
And now for the good part – how to actually increase the website traffic. The following tips below will be of great use to you, especially if you are struggling with other methods and want to introduce some variety.
Table of Contents
If you were to ask a person what kind of email he or she is using, most would probably answer that it is Gmail.
Google has introduced native ads for its email platform back in 2015. Since so many people are checking their email every day, it is natural to assume that ads could make a big difference.
They mostly appear on the promotional tab, but if you are willing to invest a little bit more, you can get them to show on the social tab as well.
Gmail is certainly a good place to consider putting more of your resources into, and since not that many businesses are doing it, every little trick can help you gain an even bigger advantage.
Trends and Seasons
Different seasons and holidays provide opportunities for those who have a knack for making these things work in their favor.
It is also worth mentioning that corporations are lobbying for more holidays. Black Friday, Prime Day, etc. is not something that you consider a celebration, but people are eager to go on a spending spree when that time comes.
So how does this work to your advantage? Well, it is simple. Customers are likely to spend more on particular days of the year because they expect to see discounts, have more time on their hands, and have been saving all year just for this one occasion.
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Focus your targeting for them, and you should see a significant increase in traffic numbers.
Retargeting and Remarketing
A hefty number of your website’s visitors do not bother spending any money. You can get some of them to come back via remarketing.
Creating a campaign is relatively easy and AdWords comes into the sight again. Retarget these individuals again the next time they enter relevant phrases while on Google.
It is not easy to find the right keywords, but as long as you are willing to work towards that, you can certainly find plenty of decent ones and improve your numbers.
Focus primarily on longtail keywords and introduce some variations. Keep things as fresh as you can.
Learning from Competition
There is a good deal to learn from your competitors. Every minute you spend analyzing their campaign is every minute spent accumulating experience.
Seeing what works and what does not for others will certainly broaden your horizon and prepare you for the next campaign.
Having a Plan
Every business starts with a plan. The same can be said about every Google AdWords campaign. You need to make sure that you have clear goals and expectations.
A new plan is always easier to write than the one before because you have a much better understanding of how everything functions.
Focusing on the Best Keywords
There will certainly be a group of keywords that are performing above your expectations, or at least at a level where you are happy with them.
Putting more resources into those will improve the situation even further. It should be a no-brainer that encouraging the best of the lot should be a priority.
Even the most trivial things will be of use to you in the future as long as you are constantly going through everything and learn something new every day.
Mastering AdWords takes time and patience. Do not drop everything while you are still in the middle of trying to understand it.
Final Thought: How Google AdWords Helps Increase Website Traffic
You should get the general idea of what to expect after reading this article. Google AdWords can become a powerful ally in the right hands. And as long as you are willing to make progress and strive to learn as much as you can, you can certainly make the most out of it.