SEO tips and checklist for a new website:
SEO is an essential and fundamental process for a new website, that is seeking the starting success and driving a good amount of traffic. With a sound and well-planned SEO, you can ensure the proper visibility at all the crucial places of the purchasing process or whenever your audiences need you.
Now, some general questions that simply arise, such what is the search engines are searching for, how to develop a website suitable enough for both the audiences and the search engines, and how to plan the web presence in the most profitable manner?.
It is very important to understand the basics of SEO for the new website instead of investing your time, efforts and resources in creating a fancy stuff.
The main objectives of the SEO practice are:
- Crafting a superb, matchless user experience.
- Helping the search engine spiders to understand your intention, so that they can match them with the specific and the relevant queries made by the users.
You can imagine your website as a cake where the content, information architecture system and content management are the base ingredients. And, backlinks, paid search, and social media promotions work like icing and toppings. If any of these items is missing your procedure will be a boring one, unimpressive, tasteless and ultimately the waste of all of the efforts and investments.
The followings are the necessary SEO checklist for any newly launched website:
1. Figure out what the search engines are looking for:
Search engines are consistently working hard to providing their users information about the website that will fulfill their requirements and curiosity. Here, it is crucial to understand that what are be a basis for determining this relevancy. It is generally done on the basis of the followings:
- Content: It includes the theme and the pattern of the text, title, description, images, and videos.
- Performance: It is determined by the fast loading time of your website and also that how does it perform thoroughly.
- Authority: Have you developed the good enough content be linked by the other authoritative sites as they refer it or website for the relevant information.
- User experience: Here, the appearance of your website, its navigation, safety status and high bounce rate are counted.
2. What that the search engines do not look for:
Search engine spiders are intelligent enough to understand your tactics and shady practices to trick them, and if you have done so, you are surely going to hurt your traffic, rating, credibility and the customers in the long term.
Below given are the items that are specifically unacceptable by the search engines:
- Overuse of the keywords or the keyword stuffing.
- Buying backlinks: If you have purchased the links, it will certainly damage your long term business and are strictly prohibited.
- Unsatisfying user experience: Your website must be easy, convenient, interesting and useful to the users. With the presence of excessive advertisement will make your website losing the interest of the users and will reflect the increase in the bounce rate.
3. Determine your business model:
This step requires a good amount of planning and its thoughtful implementation. While performing this procedure you need to make your clear mindset about the given questions:
- What is your specific definition of conversion?
- What are your targets?
- Have you determined your assets and liabilities?
- Are you sure about your particular eyeballs?
4. Using the power of social media:
It is not enough to plan and implement the on-site keyword strategy, you need to pay equal attention to extending the other off-site platforms. It is the part of a multi-channel optimization procedure.
The important sites to be included in the multi-channel platforms are:
- Other offline mediums such as TV advertisements.
5. Be consistent with the domain names:
You cannot deny the importance of domain naming for your overall foundation. Using the sub-directory root domains instead of subdomains is a smarter choice.
Following are some best practices that can be practiced with domain names:
- Consistent domains: There is a big difference between the query typed sitename.com and www.sitename.com. It will make the search engine to look for the two different websites. It will dilute your inbound links and will not perform fruitful for your SEO.
- Nothing wrong with being old school: The older domains are much better than the newer ones. But if you are buying an older one make sure that the previous one had a good reputation and was not penalized for any reason.
- Keywords in URL: If you have inserted your target keywords within your domain, it will support your overall efforts.
6. Optimizing for different types of outcomes:
If you want some additional optimization or better user experience, it is essential for concentration on mobile and tablet optimization.
- If you develop some richer media content like high-quality images and videos, it will help to gain your image or video the rank son their relevant searches and will certainly play an additional role in boosting the rank.
- You also need to optimize this context content also to attract search spiders to watch it out.
7. Metadata is also very important:
All the content on your website must be enriched with the title tags and Meta descriptions. The further suggestions include:
- The Meta description should be unique, descriptive and represents to a particular page. Avoid duplicate meta description as will not make any benefit
- The Meta keywords used in your website must talk specifically to the page and also they needed to be formatted correctly.
- Your Meta description should be unique and also speak to that specific page. Duplicate Meta descriptions from page to page will not get you anywhere.
- The title tag on the website is also required to be a unique one. The title is your 4-8 word advertisement. Make it attractive and nice enough to the readers that they want to click and read more.
No matter it is new or an existing website, SEO checklist is highly essential to keep in the mind. Skipping any of the step or processes will make a mess and reduce your chances of utilizing your maximum potential and earning the high rank and sound margin.