At present, there are approximately 8.9 million mobile apps in existence, according to a new report issued by RiskIQ. that marketers do everything in their power to garner more exposure (and subsequent downloads and in-app purchases) for their apps.
One of the most effective ways to achieve this is through App Store Optimization (ASO) which is basically the app version of Search Engine Optimization (SEO). There are a number of ways ASO can be utilized in order to help a mobile app rank high in an app store.
Table of Contents
Offer a Quality App Description
Your app description is of the utmost importance, regardless of which app store your mobile app will be listed on. The app description can determine whether a potential user downloads the app, or move on to something else. When writing your app description there are a number of things you need to ask yourself.
Apart from asking what the app does and what potential products it will solve, also put yourself in a prospective user’s shoes and determine whether the app is worth the download price. It is important to be both concise and persuasive when writing the description and to include a range of buzzwords that will make your app more relatable to your target market.
A quality app description forms an important part of any sound mobile app marketing strategy. Not only is it a great attention-grabber, but it also enables you to optimize the listing of your application accordingly.
Only use top-quality visual assets
Did you know that it only takes 7 seconds for a person to decide whether they are going to download an app or not? The visual appeal of your app listing plays a very important role in this decision.
In fact, app store screenshots have been rated as the second most important feature as far as convincing would-be users to download your mobile app is concerned. Ensure that all visual aspects of your app store listing are eye-catching and that your screenshots are of very high quality.
There are, thankfully, a number of useful tools such as AppLaunchpad and Figma that can be utilized by marketers to improve the app’s ASO by creating striking, quality app screenshots.
Put keywords in the correct places
When boosting your ASO through keywords it is important to note that app store keywords are indexed differently in the various stores. When listing an app on Google Play, keywords need to be included in all fields including title, short description, developer name, URL, and description.
When it comes to the Apple App Store, however, more thought needs to be put into keyword inclusion as you have significantly fewer places to use them in. Apart from the app name, you can only really include keywords in the subtitles and keywords field when listing an app for iOS users.
If you are unsure of how to effectively include keywords in your listings, you can make use of app store optimization tools such as SensorTower and Apptweak to help improve your keyword usage.
Effective ASO is essential if you want to successfully monetize an app. By following the guidelines above you are bound to help improve the reach and appeal of your mobile app significantly.