How to do advanced link building strategies?
Website Link building is a vital part of extremely complicated SEO practice, that is concerned with gaining the quality backlinks to improve the website traffic and SERP ranking.This is a challenging task that requires understanding, skill, creativity, and expertise.
No matter that one is holding a senior position in his or her SEO career and earned an expertise in the field of link building, there is always a room for taking the level of performance to the next level.
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Link building strategy is much more than just article submission and blogs commenting.In this article, we are about to discuss some of the quality tips and techniques of link building strategies in SEO that can help you in getting high-quality non-spammy links and promote your website with the remarkable efficiency.
- 1 Link building strategies through on-site promotions
- 2 Technical methods of link building strategies in SEO
- 3 Link building strategies through social media
- 4 Link building strategies through content marketing
- 5 Link building strategies through expanding your web presence
Link building strategies through on-site promotions
Maximize your internal link structure, address these elements and smartly arrange these inbound links.
People admire to get recognized so it will be right that you host some “best of the web” contests that can enable you to get some quality links from your winners and participants.
If some of your inbound links are resulting from the 404 page because of expiry removal of some pages, set it up by 301 i.e.redirecting these links to the current page of your website.
If you manage to provide the regular link roundup, you can easily generate a large number of inbound links and web content with a valuable importance.
The TYNT plugin
With TYNT plugin (http://wordpress.org/extend/plugins/easy-tynt/ ) you can secure the links from the visitors who have copied the content from your website for their use.This is like getting the links of content thieves.
Conducting competitive research
It will be very tactful to get an idea of your competitors’ link prospectus.There are some very useful tools available such as Majestic SEO, Open Site Explorer and many others that can help you in understanding their link profile.
There are many link building support tools that offer you the facility of monitoring the sites that are part of your backlink list.If there is any change, it will be immediately noticed and you can contact the link partner about it can get it reactivated.
It is based on the idea that by building the tier two or tier three links for your main backlink, you can give sound support to your site’s performance and efficiency.
Update content on external sites
You are required to consistently monitor the SERPs for target keywords, their ranking results, and day to day information.For this, you should contact the associated webmasters and provide them the content updates for free and get the backlinks in the exchange.
While holding the enough skill for removing the technical malware on a site, you can offer the site in your target SERPs facing the problem in this relation.In exchange for fixing the infection, you can get the backlinks.
In your link building process, you should somehow make efforts for linking directly to the deep pages of your site.By this, you will have the benefit of more relevant internal pages being visible and ranked in SERPs.
Use of Twitter card
The recent release by the Twitter is twitter card, with this you can attach your content to the tweets that can be the backlink to your content. This is the way to make your content more appealing and shareable in comparison of a standard message.
Update wikis of your market
If you regularly tend to contribute in any group managed wiki of your industry or market, this will result in scoring you many quality backlinks from your industry and market companions.This effort will also prove the enhancer of your perceived authority in the market.
Participation of readers
As a simple yet interesting way to get more and more links, you can ask your readers to share your blogs and other content.One should not afraid to “ask for the close”.It is the fact known by very limited people that the readers will eagerly help you if they are asked and motivated to participate in the action.
Link building strategies through content marketing
You should not look for the one-time guest posting opportunities.Instead of this, you need to secure a column on a daily or weekly basis on the leading news sites in the industry.This effort will result in an increase in your popularity, inbound links and the improved traffic to your website.
If you are heartily inspired with any interesting and also the successful content marketing piece, you should study it well and understand what factors are making it successful.Now, you can apply them in your content creation which will definitely help you in gaining more inbound links.
Change your format
While you have developed a great content, then why it should not be presented in some interesting and changed format.You can publish it as a PDF file, audio interview, and video as well.With these formats, you can reach a larger audience and this supports in gaining the backlinks.
Link building strategies through expanding your web presence
- Testimonial submission: If you are inspired with any popular product in your industry, you can write your testimonial on the page of the supplier or manufacturer.In this way, you can get the backlinks from many of their other users and the other suppliers.
- Do something newsworthy.
- Participate in web contests held by others.
- Unlinking brand mentions through a web search.
- Tracking the unlinked brand mentions with the help of Google alert.
Website Link building strategies in SEO is not an easy process to develop and implement.Each business and a set of circumstances require a different link building strategy. The process and the steps of link building should be determined with whole concentration and care.