Top 6 SEO trends to rank higher on Google
The search algorithms are doing their best to understand the user’s intent and provide high quality, reliable and relevant information to them. In this pursuit, the search engines particularly Google has evolved over the years and it should not be any different this year.
While the search engines observe, understand and evaluate the online search patterns, the SEO’s observe the search engine results and deduce what are the game changers for this year.
Also, Read Top 8 Digital Marketing Trend 2017-2018
The following article is an attempt to point at the important factors and SEO trend that influence the SEO rankings of the websites for this year.
Top 6 SEO Trend: How to rank higher on Google
1.Hummingbird and Rankbrain updates
The hummingbird and Rankbrain are the two important updates that Google has made recently. The Hummingbird update attempts to understand the user’s intent. The rank brain is the combination of artificial intelligence and machine learning where the search engines understand the unique searches by observing the online user’s search pattern. While developing the content it is important that you consider both of these factors.
Use the long tail keywords sparingly in your content. Instead of merely stuffing the keywords, compile the content with the intent to educate your target audience. Both the updates are focusing on the user intent and understanding the user. If you have the quality content, more links will be pointing to the keywords in your content which is good for SEO
2.Google’s Accelerated Mobile Pages Project
The AMP is not a ranking factor yet, but it improves the user experience and clicks which in turn affect your SEO.
3.Avoid too many 301 redirects
One of the early rules of SEO is to not get carried away with the redirects because they can leak out the page ranks. The pages pass their topical relevance through the anchor texts and the 301 redirects intervene and prevent this process which harms your Search engine optimization rankings. For example, if you are transferring your website to HTTPS through 301 re-directs, the redirect will transfer the page ranks to the web pages but after that, there is no going further. Your page rank does not pass the page rank to the site as the redirect will not be able to pass the anchor text which is relevant to the other pages it links to. The best way to redirect is by not redirecting at all. But if you have to redirect, avoid redirect chains and careless redirects.
4.Shifting to HTTPS
Google had made it clear that it is concerned for its user’s safety and declared its intention in providing secured data to its users. Contrary to the popular belief, HTTPS does not do anything to your SEO rankings. However, switching to HTTPS is a good move to allow the quality referral traffic to your website.
When a new user lands on your website, HTTPS ensures them that it is safe to access information from your website. Re-directing your referral traffic from HHTP to HTTPS is a tedious job as well.
If interested also read What is URL Canonicalization and how to use Canonical properly?
5.Build local backlinks
Usually, the link building exercise involves finding the high authority sites and avoiding the invitations from the low authority domains. The reason behind this is that the search engine may not consider the results from the low authority sites. However, we seem to have misunderstood the local link building.
When it comes to the local search engine optimization, content relevancy tops over the authority. If you are doing local SEO, look for the local relevancy. A link from the relevant source, even with low page authority is a great quality backlink.
While measuring the local rankings, remember that they are highly influenced by the IP’s of the users. So, while monitoring the local ranks, ensure that you are setting a specific geographical location.
Not to forget, quality content will always remain an excellent source to gain quality backlinks.
6. Google wants you to listen and then respond – Voice search
Ever since its launch, the voice search accuracy is gradually increasing. In the year 2014, 80% of the users found the results to be accurate which increased to 90% in the year 2015.
The voice search will make the whole process more conversational. Moreover, the voice results produce a snippet as the first result with the relevant page link at the bottom. If the quality of the content is good, the user will click on the page to access further information.
The conclusion is the SEO’s have to develop the content for the user but not by keeping the keywords or word count in the mind.