How has SEO changed for good?
Not long ago ranking a website at the top of search engine ranking pages was a tough task. I had seen top ranking websites with trickily designed pages populated with only keywords. The entire task of optimizing a website was once more of a black hat practice than anything sort of organic. Time and tide wait for none, tricks and tips included. And now SEO has reached a level where it is evolving, evolving even quicker than the speed of light (imaginatively).
Also, Read:
How to start SEO for a new website?
How to Start Your Own SEO Business?
Today SEO is more than ranking a website. It has become sort of a revolution – revolution of keywords, ideas, content. Things are changing so quickly that SEO companies are mushrooming everywhere, experts are coming up with a newer variety of delightful ideas and the scope of ranking a website is becoming a competitively struggling task.
With this article, we are trying to cover some of the important aspects of how SEO is changing, and what the industry holds tomorrow.
What’s in the article?
What is SEO today?
How is SEO changing?
Why was SEO unorganized yesterday?
What’s to expect from the industry tomorrow?
What’s SEO today?
SEO has more of becoming content marketing. Some people still say that SEO is still that age-old, but if you look at the industry closely, you can expect to see that it has become more of a content marketing with the hardcore SEO techniques. Gone are the days of commenting on articles and blogs for getting outbound links. Gone are the days of link building, and then populating a website page with keywords. Keyword stuffing, doorway pages, link commenting etc are old. You need to be creatively detailed and methodical in improving your website. Otherwise, the old tricks will go to get you fooled.
How is SEO changing?
If you count the content marketing, it is the new SEO. If you count SMO, it is the new SEO. If you count the even classic variety of old page SEO practices, it is the new SEO redefined.The entire scope and understanding of SEO are changing fast. There are companies which are offering SEO services but they are vastly working towards improving the brand image.
But one thing that has taken the SEO by storm these days is content. The content has become so practically decisive for ranking a website page that you need to be working out with an improved variety of ideas.Simply optimizing a website by putting keywords is old. However, despite people’s differentiated opinions, some SEO rules are still applicable. You still need to use domain carefully, match keywords, optimize the website with proper design. You still need to do SMO properly.
There are rules and regulations that change, but when it comes to designing and developing a website with proper ideas, you need to be decisive about a few important things – writing classic content is very important these days. The content should be very unique and target audience oriented.
The website needs to load faster, the website needs to have the proper variety of web design.
So, ranking a website today has become kind of a different task. You need to be practical about writing important keywords. The unique variety of important steps to rank a website at the top of search engine results pages is different. Some of the proper variety of ideas that you can implement to rank well are mentioned below
Search a website depending on the domain expertise, Choose a country-specific domain extension, host your website from the top domain company, and then work towards improving the website content. Market your content at the right places and even social media sites.
Answer queries from your audience and properly invite them to work on your website – that means engaging them in discussions. If your website is ranked well in search engine results, it means that you are writing for your audience properly and that without having to worry about anything else, including your competitors. Rather than working towards designing a website, you need to even develop and market it.
Why SEO was unorganized yesterday?
SEO has replaced the marketing offline stuff. But yesterday, it was about using black hat SEO to rank. As we mentioned earlier, once ranking a website was about using black hat practices – doorway pages, unethically promoting a domain, populating a website with keywords.
The age-old tricks to fool search engines used to work once. It is because there were no proper mechanisms to control the evil practices. The websites that used to rank well at the top of SERP was either promoted via black hat or be honestly speaking, some of those websites were really good. That’s why these days the entire scope and understanding of the SEO are changing.
The websites that use to rank well are now changing. Today the task of ranking a website has become more of a classic case of optimizing a keyword. The website that now ranks well is not doing any black hat SEO. Today ranking a website has become limited to some important things. Today the task of website ranking has become kind of struggle.
Today the websites that are ranking well on the top of the search engine are working to improve their SMO and SEO activities.
What’s to expect from the industry tomorrow?
With SEO changing at the speed of light, it seems that the entire scope and differentiated scope of SEO is changing. The SEO has become kind of content marketing and the scope to improve the website at the top of the website has become ranking.
The company that is changing the meaning of SEO are working hard to introduce a different variety of task. As the scope and meaning of SEO are changing, the meaning of its concept is even coming up with different design practices. SEO in future is going to be a classic way to not just improving a website ranking but to manage a brand.
Must Read:
Conclusion
I have explained to you how SEO is changing for future, if you wanted in the article any input unmentioned here, we recommend you please let us know if it in the comment section. We will include that input, in our forthcoming article.
